Every big marketplace out there did not shy away from saying 11.11 was the “Biggest Shopping Event of the Year” and although the numbers certainly attest to that, we believe there’s a bigger opportunity coming to every business this coming 12.12. And we credit this expectation to one thing: Last Minute Christmas Shoppers!
There are a lot of factors that can explain why people would shop a lot again this 12.12. In the Philippines alone, the bulk of Christmas shopping is said to mainly happen in the month of December already with 55% of people saying this is when they begin to shop for Christmas and that only 24% begin shopping in November. That means only one thing: it’s not yet over!Which is why we’re here to explain how Christmas shoppers can do a great deal for your business. And why we believe 12.12 shoppers can potentially be better for you than your 11.11 ones!
Shoppers are in a hurry!
12.12 is practically 12 days away from Christmas. People would have waited this last minute to save up through promotions, but it also means they’re in a hurry! They won’t be as meticulous about their purchases anymore as compared to if they had more than a month left before Christmas. And when shoppers are in a hurry they tend to be impulsive.
So as long as you have enough stocks and promotions to catch their attention, your chances of selling during 12.12 are significantly higher.