But first things first, what’s curbside pick-up?
Curbside pick-up refers to an option where customers make their orders online and then picks it up in the store. Brands are providing this as an option in order to provide faster and more convenient shopping during the pandemic. This is also sometimes referred to as “click and collect” or “BOPIS (Buy Online Pick-up In Store). It’s an option that pre-dates the COVID-19 pandemic but has surged by 208% in the past couple of months according to market research.
Who’s doing curbside pick-ups?
Curbside pick-up is an option retailers worldwide provide to their consumers. Among the popular retailers who have enabled curbside pick-ups are the likes of: Target, UniQlo, and Marks and Spencer. In the Philippines, brands like: Zoo Label, Adidas, Decathlon, Watsons, and many more have jumped on the trend by enabling “click and collect” in their webstores. And it seems like many more brands are following in their footsteps as omnichannel experience becomes an absolute necessity for businesses to stay alive during the new normal.
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