1. Christmas Promotion Bundles
Well this one is an oldie but a goodie! Christmas bundles are usually characterized by unique packaging and best sellers. This is probably the best way to sell more of your brand’s biggest source of revenue: your best sellers! There’s also a social proof that comes with best sellers, so you can make your market know that they can gift it to their loved ones for Christmas and it will not disappoint. You can also give markdowns for the bundles to make them look attractive. Savings that can go as low as 5 or 10 pesos can surprisingly go a long way for your consumer, and ultimately your brand. Tip: You might want to keep separate inventory of your bundles so you have accurate count of your products and margins.
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2. Cashback
Filipinos in general, are very frugal shoppers. They’re always on the lookout for getting a deal and saving money even when they’re spending it on shopping! Which is why cashback promotions in time for the most expensive holiday in the Philippines is a sure fire way to get your market to notice you! It’s easy to set-up cashbacks for your customers. All you need is the right tool and you’ll be ready to give more to your consumers in time for the season of giving!
3. Freebies
Speaking of giving! Another thing you can try for Christmas is giving away freebies. Freebies does not necessarily mean one of your regular priced items. It can be testers for your products: both the best sellers and the barely being sold. It’s an opportunity to remind your market of these products. And chances are if your consumers like your freebies, they’ll place an order for your regular-priced items and you definitely receive more than you have given. It’s a perfect win-win promotion for Christmas!
4. Complimentary Christmas Gift Cards
Hey here’s an idea! Why not create a gift card and send it together with your products? A simple Happy Holidays from “your brand” with a space for the sender and recipient is equally thoughtful and strategic in growing your business. Thoughtful? Self-explanatory. Strategic? Yes! You can place your webstore link or shop links and logos in that gift card in a subtle manner. Even just placing Happy Holidays with your brand’s name on it can give your business the exposure and reach you need to grow your market share. Plus, customers might want to shop more from you if they don’t want to think so much anymore about wrapping their presents and placing gift cards on them. You can even position it in a manner that lets them know they’re saving money from it, since gift cards are pretty expensive!
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