How’s the Holiday Season Looking this 2020?Holiday season has always been a busy time. However, for the first time, the world is facing this season in the middle of a global pandemic. As holiday rush comes, what should we expect?. Are consumers still going to the malls to complete their Christmas lists? Or are they shopping online for Christmas tree fillers? What should brands do to be able to make the most out of this shopping season? What should businesses do to provide the best experience to their consumers? Industry experts and players have their own take on which advice they should be handing out to different businesses. According to a research conducted by Morning Consult, 47% of consumers are already planning to do all their Christmas shopping online, for their safety and convenience. On the other hand, offline shopping would not be 100% forgotten. According to an analysis by Google, brick and mortar shopping would still be an option for the consumers during the holiday season. However, it would be a much more planned endeavor rather than a random activity. Before going to the shops, 65% of consumers are said to make researches online about product availability and store proximity. Another trend in an attempt to help businesses recover is extending sales, in terms of length and store coverage. Businesses are extending their sales into their online platforms and are exploring month-long holiday sales to help business.
So what should I do?
1. Get your Business Online in time for Holiday ShoppingSince the general trend is consumer behavior leaning towards online shopping. The first thing advised by industry experts is to make sure that your business is ready for digital transformation. This means having the online presence and marketplaces to sell your products in. This also means having your own webstore or a merchant center in the go-to online marketplaces. Of course, it doesn’t stop there. In going online, you have to make sure that you have the right integrations and set-ups. This means making sure that orders reach your audience in the comforts of their own homes.
2. Provide Enough Inventory Information
3. Be Strategic in Marketing and Promotions