How’s the Holiday Season Looking this 2020?
Holiday season has always been a busy time. However, for the first time, the world is facing this season in the middle of a global pandemic. As holiday rush comes, what should we expect?. Are consumers still going to the malls to complete their Christmas lists? Or are they shopping online for Christmas tree fillers? What should brands do to be able to make the most out of this shopping season? What should businesses do to provide the best experience to their consumers? Industry experts and players have their own take on which advice they should be handing out to different businesses. According to a research conducted by Morning Consult, 47% of consumers are already planning to do all their Christmas shopping online, for their safety and convenience.

So what should I do?
1. Get your Business Online in time for Holiday Shopping
Since the general trend is consumer behavior leaning towards online shopping. The first thing advised by industry experts is to make sure that your business is ready for digital transformation. This means having the online presence and marketplaces to sell your products in. This also means having your own webstore or a merchant center in the go-to online marketplaces. Of course, it doesn’t stop there. In going online, you have to make sure that you have the right integrations and set-ups. This means making sure that orders reach your audience in the comforts of their own homes.-
2. Provide Enough Inventory Information
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3. Be Strategic in Marketing and Promotions
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