73% of digital consumers are likely to shop from different channels, and 47% of customers expect a consistent shopping experience across all channels. Furthermore, 82% of customers prefer to check out products online before buying them in-store.
The world of retail has changed and consumer preferences have changed drastically during the past few years. Consumers have been expecting an integration between online and offline shopping, and demand for omnichannel retail is at an all time high.
Given this, let’s take a look at some of the best examples of brands that are utilizing omnichannel strategies to their fullest potential:
Starbucks has prioritized the connection between their brand and the customers, and as a result, have carefully constructed a unique and identifiable persona as one of the world’s most popular brands.
Utilizing data collection and marketing to its fullest potential, Starbucks is able to execute an omnichannel marketing strategy that ties in a diverse rewards program with extremely personalized content and promos.
On top of this, Starbucks continues to offer an assortment of incentives for its customers to make repeat purchases; some of which come in the form of goodies and merchandise such as planners, pens, or tumblers.
Amazon’s completely holistic omnichannel approach has yielded terrific results for the e-commerce giant. Taking advantage of an omnichannel strategy’s “customer-comes-first” mantra, Amazon has streamlined its operations to deliver a best-in-class shopping experience.
On top of being extremely efficient (consistently providing free shipping for even same-day deliveries), Amazon Prime connects e-commerce convenience with various other in-brand activities such as access to a wide library of songs, movies, and television shows, giving customers a bountiful of benefits for virtually no cost.
Sephora has put a focus on blending cutting-edge technology & technique with a personalized customer experience. The luxury cosmetic brand has been one of the first brands to utilize a complete omnichannel strategy, experimenting with digital marketing and closing with a consistent omnichannel experience.
By being on the forefront of technological trends, Sephora is not afraid to incorporate an array of visual storytelling – images, videos, gifs, and even augmented reality – in order to create a truly unique and luxurious experience for their customers. Once hooked, Sephora enjoys the loyalty of their customers in the form of extremely high purchase amounts & repeat rates.
4) Barnes & Noble
As physical copies of books are increasingly thought to be impractical or unnecessary since the introduction of e-books and mobile devices, B&N stuck with the idea that there are book lovers of all kinds waiting to be delighted.
B&N solidified its e-commerce presence by adopting an omnichannel strategy. This allowed the brand to not only connect offline & online store operations, but take advantage of what each world had to offer. B&N is able to serve customers who prefer the convenience of buying or researching online, while giving brick-and-mortar shoppers a unique experience through in-store cafes where they can read at their leisure.
The Designer Shoe Warehouse utilized a data collection strategy to create tons of personalized content, ranging from suggestions and promos to help customers find what they didn’t realize they needed.
DSW’s omnichannel strategy also worked to refine their supply chain, allowing each store to act as a fulfillment center using the “ship-from-store” method. This option worked to cut shipping costs to a minimum while also optimizing delivery speed.
With over 300 stores operating in 40 states, Nordstrom’s omnichannel integrations enabled them to create a consistent customer experience no matter which channel they make purchases from.
Taking it one step further, Nordstrom’s e-commerce presence is not only limited to online marketplaces and dot-com websites, but also social media websites. By allowing their products to be searched and purchased in sites such as Instagram or Pinterest, Nordstrom is able to maximize their online presence by truly being everywhere and selling everywhere – a trademark of omnichannel strategies.
Given all of this, it’s safe to assume that an omnichannel strategy can be applied across various types of brands, and for various purposes. There’s a lot to learn from the omnichannel leaders of the world, and taking notes from them can teach retailers that adopting omnichannel strategies for their brands is not a question of “why” or “when”, but rather of “how”.
Looking to adopt an Omnichannel Strategy for your business? Try Omnirio out today!
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