New Era PH

The headwear giant has been taking advantage of Omnirio to further strengthen their e-commerce presence and streamlining their supply chain process, resulting in a 300% increase in online sales.

Growth Metrics:

• Increased online sales by 3X
• Order processing time reduced by 60%
• 50% reduction in cancelled orders

About New Era PH

New Era Cap Co., is the leading originator of the finest headwear in the world. The company handcrafts various cap silhouettes, streetwear apparel and accessories lines. As the leading brand of choice in the worlds of sport, fashion, music and entertainment, its products are sold in more than 80 countries. New Era holds licenses for the biggest sports leagues in the world such as the NBA, MLB and NFL.

Locally, New Era Caps Philippines is operated by Authentic Caps Retail & Distribution, Inc. who holds the exclusive distribution rights of New Era Caps in the country.

Proactively Eyeing on Omnichannel Retail

As most brands were dealing with temporary closures and uncertain quarantine conditions, the New Era team were already busy planning on finding and integrating an omnichannel platform to make use of the transitory time window.

The New Era team had considered other several omnichannel platforms before, but it was an opportune moment for the brand to find Omnirio. Citing a need for personalized training and continuous support, the brand found the Omnirio team's "hands-on" approach favorable to their predicament.

Gearing Up For Growth

Omnirio's plug & play capability helped the New Era team utilize the omnichannel platform almost instantaneously, and the support team aided in training their staff from the ground up.

Since the brand's primary problem of inventory management was aggravated due to the closure of some of their physical stores, the team made quick use of Omnirio's Inventory Management System to easily re-allocate all the unused stocks to their e-commerce stores.

Selling stocks was not a problem - updating and replenishing stock was", says Hazel Exconde, Senior E-Commerce Manager of Authentic Caps Distribution Inc. "We were missing out on selling sold out stocks from one channel but ended up having the same stock unsold in another.

Onward into the Future

Through Omnirio, New Era PH has been able to align strong sales numbers with a capability of handling the order volume. Updating their inventory is no longer a problem, and e-commerce stores are now evenly utilized.

"Omnirio is very convenient and easy to use in terms of processing our pending orders and reducing cancellations", continues Hazel, "as an effect, our order processing and SLA has greatly improved. Also, our team was able to cut the time in updating our stock levels by 100% within the e-commerce marketplaces we handle."

Always looking forward, Hazel remarks that "another advantage of Omnirio is how accessible it is to organize the customer database to purchases. The CRM feature looks promising in terms of segmentation by their expenditures per channel - something we will also utilize as we transition to a new VIP system."