The last big e-commerce event of the year has officially come to an end. As we get ready to ring in the new year, we thought we’d take a look at how 12.12 fared. This way we’re sure to welcome 2021 equipped with the learnings and best practices we discovered from this year.
We’ve listed the top 3 best practices that got our customer’s their new selling records this 12.12, keep reading to find out!
First, let’s take a look at the overall 12.12 numbers:
Although the rest of the big marketplaces such as Lazada and Zalora have yet to share their 12.12 performance, Shopee already took a shot at it. According to the marketplace, a record-breaking 1M items were sold within 1 minute and during the first 24 minutes of the sale, a total of 12M items were sold.
As we wait for the numbers from Lazada and Zalora and all the others (which based from Shopee’s statistics would be record-breaking as well), we also wanted to show how our customers performed.
Omnirio customer’s 12.12 performance:
Our customers were able to sell up to 5X during 12.12 and broke 11.11 sales records with 20,000 increase in order volume. Overall total sales amount for 12.12 added up to 17.4M!
Overall, we were able to process a total of 138,250 orders in just one day. From one customer alone, a resounding 18,030 orders were successfully managed and processed during 12.12.
As stated, we saw an average of 5X increase in orders during 12.12 compared to regular days. But even with this increase, all our customers were able to manage and reduce their order cancellations to 0% being the best performance and 5% being the worst cancellation scenario. Which if you ask them, is still a good number. Compared to the volume of orders they were forced to cancel without Omnirio’s help.
In terms of category performance, three performed incredibly well: bags, furniture, tech accessories, cosmetics, and musical instruments.
As expected, our customer’s stores in the big marketplaces performed astoundingly. We served almost 90,000 orders for Lazada, followed by almost 40,000 orders for Shopee, and some more from Shopify and Zalora.
Our takeaway: learnings and best practices
We make it a habit to always check in with our customers, especially before, during, and after big sale days like 12.12. We did get positive news from them as they reported an overall increase in their sales, reduced order cancellations, and ease and convenience while managing their marketplaces. So now we’re sharing their 12.12 learnings and best practices.
1. Centralised and real-time stock syncing
According to them, they were able to significantly reduce order cancellations through their centralised and real-time inventory. They were able to easily manage the amount of inventory they have left and were able to cater to the demands of the market which have helped in increasing their overall sales.
Hear more about this from Mark, CEO of Guitar Pusher:
2. Access to view and manage all marketplaces in one place
Having the capability to view their marketplaces activities in one place also proved invaluable to all our customers. It was easier to manage and process all the orders coming in from different channels, simultaneously.
Michael Co, CEO of VTECO Computer Solutions, Official UGREEN Distributor in the Philippines shares:
3. Engaging and attentive 24/7 customer support
Our customers also mentioned that having our team who cater to all their needs 24/7 has given them assurance. With our customer support they were able to just focus on managing their orders. Making it possible to sell more in their marketplaces. Confident that if issues arise our team will be there real-time.
In fact we’re proud to report that we did not encounter any issue or complaints during 12.12. From it’s peak to the very end of the sale season.
Sophia Quintela, Brand Manager of Fifth Clothing, appreciates the support that comes with Omnirio’s platform:
Omnirio’s capabilities and best practices were able to successfully accompany our customers in their journey to their best selling day last 12.12— and for all the other events coming up!
Merry Christmas, Happy New Year, and Happy Selling from Omnirio!